Magill Hats Ecommerce
I was commissioned by Magill Hats to design their new online store. The B2B company have been in business since 1895, and this is their breaking debut selling directly to the public.
The mandate
The website embodies an essence of minimalism, exuding a timeless and luxurious aesthetic.
How
With the constant evolution in the fashion world, we wanted to create a timeless design that would stay strong troughout the years. Ultimately, the brand identity had to be followed as faithfully as possible.
The website is built on a modular content management system. The client has complete autonomy in managing their website and are able to modify most of the content.
As a UX/UI Designer, one of my task is to ensure that the components of the site are user friendly, relevant & versatile.
My Contribution
In addition to overseeing all digital aspects of the company, I also serve as the art director, guiding the creative content to power our marketing campaigns with a keen eye for style and a deep respect for the brand identity.
Conduct preliminary research and analysis for the project
Design the visual direction and moodboards
Design the wireframes
Design multi-platform mockups
Rapid and interactive prototyping
Brainstorm animations and interactions
Quality assurance