CBC Montreal is recognizing current-day changemakers who are helping to shape our future.
Learn more about the project here→
What
Creative Direction for CBC’s ChangeMakers campaign, launched online during Black History Month. The main objective behind the redesign was to highlight and recognize the accomplishments of individuals who, regardless of background or industry, are driven to create a positive impact in their community .
How
I am responsible for overseeing the art direction of the latest campaigns, employing a comprehensive 360-degree digital approach. This includes creating original assets such as vector illustrations, stop motion animations, ads, social media content, and an upcoming revamp of the landing page’s user experience.