Converse x Browns Shoes
A collaborative marketing effort between Converse & Browns shoes. The goal was to boost brand awareness and explore new landing page components with the new Chuck Taylor aesthetic.
How
Our intention was to provide users with an opportunity to explore and appreciate the diverse talents involved in this launch. To achieve this, I developed a custom slideshow feature complemented by a user-friendly thumbnail navigation system.
In addition, a significant aspect of this project involved integrating various editorial product cards. These elements were strategically designed to serve as reusable building blocks for future landing pages, ensuring a cohesive and efficient design approach.
Contribution
I was tasked with working collaboratively with developers to create the landing page.
Conduct preliminary research and analysis for the project
Design the visual direction and moodboards
Design the wireframes
Design multi-platform mockups
Rapid and interactive prototyping
Brainstorm animations and interactions
Quality assurance