MyBrp – Employee login journey
I led the redesign of the Bombardier Recreational Products (BRP) employee portal’s entry point, focusing on enhancing the initial user experience.
UX Journey
The primary design challenge was clearly differentiating the employee login flows for manufacturing and headquarters staff, given their distinct credentials and the need to minimize login errors. This required a solution that was both intuitive and robust. Simply using different URLs wasn’t sufficient, as it risked confusion and potential security vulnerabilities if not implemented flawlessly.
We explored several options, including visually distinct login forms, separate landing pages with clear labeling, and conditional logic within a single form to dynamically display relevant fields. Ultimately, a solution leveraging distinct, clearly labeled login buttons on a single landing page, clear photography and hover interactions was chosen. This approach provided a clear visual distinction for users while maintaining a streamlined user experience and minimizing the possibility of accidental misdirection.
The implementation included rigorous testing with representative users from both manufacturing and headquarters to ensure usability and prevent errors before launch. Careful consideration was also given to accessibility guidelines, ensuring that the login process was equally usable for all employees regardless of disability.
