Browns Shoes – various UI/UX
Collaborating on several digital projects across various departments at Browns, the leading Canadian fashion footwear company. From digital campaigns, newsletters, and user dashboards.
CLP & Components
To enhance the user experience, we introduced two new design components on multiple pages: a category jump menu and a feature card carousel. These engaging elements were carefully developed with the user’s needs in mind. Our user research revealed that individuals prefer having access to clear imagery showcasing different product styles. Additionally, there was a strong interest in seeing more lifestyle or in-context models wearing the footwear. By incorporating these insights into our design, we have created a more visually appealing and user-friendly browsing experience.
Brand Directory Page
The brand directory page UX revamp was a resounding success, resulting in improved user engagement and enhanced navigation experience. By conducting thorough user research and analysis, we identified key elements that needed improvement and or was missing.
The revamped page now features a streamlined layout with clear gender filters, a search functionality, allowing users to easily find and discover brands. User feedback has been overwhelmingly positive, with increased time spent on the page and a higher conversion rate.
